
Sally Hoa My
CEO & Founder
Bangkok · Hanoi
She grew up in the Thai tourism industry, earning professional certifications as a tour guide and tour leader before completing a Master's in Business Administration. Trilingual in English, Thai, and Vietnamese, she built Pai Dai outward from the Thailand to Vietnam inbound corridor, on a foundation of trust, integrity, and long-term partnerships. Today she leads the company's direction, markets, and partnerships while staying close to the operational detail that defines how every Pai Dai programme runs.







