Skip to content
About Pai Dai

Operators first, across Thailand and Vietnam.

Led by Sally. We help agencies and travellers plan ground services in Thailand and Vietnam.

Bang Rak skyline above the Chao Phraya River at dusk in Bangkok.
Ninara / Wikimedia Commons / CC BY 2.0
01The story

The short version

Sally grew up in the Thai tourism industry, earning professional certifications as a tour guide and tour leader before completing a Master’s in Business Administration. Long before Pai Dai existed, she was building the combination that makes it work: deep operational knowledge and the strategic discipline to scale it.

She started from the Thailand-Vietnam inbound corridor and built Pai Dai on a foundation of trust, integrity, and long-term B2B partnerships. The guiding belief: travel done right creates happiness, opens horizons, and gives people something worth coming home changed by. Every itinerary we build carries that intention.

At a Glance

Founded
2023
Countries
Thailand, Vietnam
Group size
1-120 pax
Agency quotes
Same time next business day
Licences
Thai and Vietnamese
Languages
EN, TH, VI
02Your Team on the Ground

The people behind every journey

The people who plan and coordinate Pai Dai trips in Thailand and Vietnam.

Sally Hoa My

Sally Hoa My

CEO & Founder

Bangkok · Hanoi

She grew up in the Thai tourism industry, earning professional certifications as a tour guide and tour leader before completing a Master's in Business Administration. Trilingual in English, Thai, and Vietnamese, she built Pai Dai outward from the Thailand to Vietnam inbound corridor, on a foundation of trust, integrity, and long-term partnerships. Today she leads the company's direction, markets, and partnerships while staying close to the operational detail that defines how every Pai Dai programme runs.

Tuang (Thanatchaporn) Monrattanasetth

Tuang (Thanatchaporn) Monrattanasetth

Tour Guide Supervisor

Bangkok

THEN
Aur Sukanya

Aur Sukanya

Accountant

Bangkok

THEN
Alice (Nguyễn Thị Mỹ Phúc)

Alice (Nguyễn Thị Mỹ Phúc)

Vietnam Operations

Hanoi

VIEN
Quinie (Lê Ái Quỳnh)

Quinie (Lê Ái Quỳnh)

Vietnam Tour Operations

Ho Chi Minh City

VIEN
Anna (Nguyễn Thị Vy)

Anna (Nguyễn Thị Vy)

Finance & HR

Hanoi

VIEN
Runi (Nguyễn Thị Huệ)

Runi (Nguyễn Thị Huệ)

Indonesia Market

Ho Chi Minh City

VIENID

Credentials & Licences

Tourism Business Licence, Thailand

Department of Tourism · Paidai Online Co., Ltd.

DBD Registration, Thailand

Department of Business Development · Paidai Online Co., Ltd.

International Tour Operator Licence, Vietnam

Vietnam National Authority of Tourism · PAIDAI VIETNAM COMPANY LIMITED

TAT STGs-STAR 3-Star, Thailand

Paidai Online Co., Ltd. · valid until 27 June 2028

When something goes wrong

A 24/7 emergency contact on every programme

Before the programme starts, agree who to call, the hours the other contacts cover and the escalation route.

What happens if something goes wrong during a tour?

Every active programme has a 24/7 emergency contact, along with its own operating contacts and escalation route, all set out in its booking documents. Before departure, the tour leader and guide should have the name and number of the local contact for each destination, an alternative if that person cannot be reached, the hours the agreed service covers and the out-of-hours arrangement. They should also know who can authorise a change, substitute a service or approve an extra cost. Our 24/7 emergency line is +84 869 624 553 on WhatsApp. In a safety emergency, call local emergency services first, then that line or the 24/7 contact named in your booking documents. Response arrangements are confirmed for each trip, and no universal response time is promised here. A missed pickup, a medical incident and a change in the weather each call for different decisions; whatever is agreed on the ground should be recorded in writing and passed to your agency.

Send a brief

Ready to work together?

After we receive a complete brief, we provide a costed quote by the same time on the next business day. Complex multi-country or peak-season requests may take longer; we state the revised deadline when we acknowledge the request.

Request a Quote